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THE SECRETS OF PERFECT DECISION-MAKING
Have you ever…
Invested time in something that, with hindsight, just wasn’t worth it?
Overpaid in an Ebay auction?
Continued doing something you knew was bad for you?
Sold stocks too late, or too early?
Taken credit for success, but blamed failure on external circumstances?
Backed the wrong horse?
These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices – whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life, and how best to get it.
Already an international bestseller, THE ART OF THINKING CLEARLY is essential reading for anyone with important decisions to make. It reveals, in 100 short chapters, the most common errors of judgement, and how to avoid them. Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making – at work, at home, every day.
It’s one of the most readable, entertaining volumes on systematic cognitive errors you are ever likely to need. You don’t know what a systematic cognitive error is? You should read this book. (Big Issue)
A Swiss novelist and successful entrepreneur reveals the secrets of perfect decision making. (Marie Claire)
No wonder this book has been a sensation in Europe. Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense. (Robert Cialdini)
This book will change the way you think (Dan Goldstein, London Business School)
This book provides a truly fresh perspective. It is intelligent, informative and witty. Rolf Dobelli’s clear prose illuminates how we think. (Cristoph Franz, Global Ceo, Lufthansa Airlines)
A treat – highly relevant, scientifically grounded and beautifully written. (Claudio Feser, CEO McKinsey Switzerland)
A fireworks show of insights into how our minds work. (Iris Bohnet, Harvard Kennedy School)
- ASIN : 144475954X
- Publisher : Sceptre; Latest Edition (28 March 2013)
- Language : English
- Hardcover : 336 pages
- ISBN-10 : 9781444759549
- ISBN-13 : 978-1444759549
- Item Weight : 308 g
- Dimensions : 12 x 3 x 18 cm
- Country of Origin : United Kingdom